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September 2, 2011

Book Review: Mom Inc.

Title: Mom Inc
authors: Amy Ballon and Danielle Botterell

I can not tell you how many moms have said to me "I would love to run my own business and stay at home with my kids". Most moms don't do it though because they don't know where to start--well this book will tell you where to start and how to go about it.

It's a very comprehensive book and is filled with personal accounts from momprenneurs. In fact, the last part of the book is filled with all the people who contributed and includes their business website and a little blurb about their business.

This book walks you through how to do a business plan, discusses whether or not this is for you, and even talks about expansion and failure. They even have a business professor who provides input throughout.

It's a good book--my only criticism is that it is a little heavy on the mompreneur model of operations and sales of a product--not so much those who provide a service. They do include insight from some service-mompreneurs but overall, it is a little heavy on the operations/sales ventures.

The authors themselves use this book very smartly to advertise for their own company which is a baby blanket company. I love the little anecdotes throughout the book from other mompreneurs and that they took the time to list all of the different mompreneurs who contributed to this book.

So if you are thinking of going into business, this is a good resource. It shows you how much work you will have to do and really shows the good and the bad.

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